Master 1&2 Communication strategies & press relations # Work-study course

The Communication Strategies & Press Relations Master's degree is offered as a work-study program (professionalisation contracts in 2022-2023) and (apprenticeship in 2023-2024, in masters 1 & 2). Entry is possible in M1 and M2.

This MA track, which is part of the Information and Communication Sciences program, is designed to complement the periods spent in companies. It is organized around "sessions" that deepen professional skills and know-how with two main focuses:

• Communication strategies, which are essential for versatility as a manager and/or communication officer;
• Press relations, i.e. the relationship with the media and journalists, which is the specificity of the Research, studies and consulting in information-communication and media master's program, around communication, information and the media.

In addition, there are more theoretical courses related to the knowledge of the challenges of communication, the media and journalists, so that graduates have a real scientific culture and reflective skills for their jobs. All courses are delivered in french.

This course is designed for students who want to get training both in a university setting and in a company. Priority is given to professional skills and know-how in the field of communication and press relations with both theoretical and practical approaches. The time spent in companies also allows for professional specialisation in the field specific to the position that each student will occupy.

The particularity of press relations implies a strong interest in the world of journalism and the media: in addition to a sociological and critical knowledge of these professional environments, the program gives priority to candidates with solid French skills, both written and oral, and a good general culture. These skills are essential in influential professions where inter-individual relations and institutional logic are central. This training prepares students for jobs with a high level of responsibility.

In order to guarantee the versatility of the students, the training also proposes to develop a base of digital and creative skills: initiation to the Adobe suite, image capture, photography, editing and editing of images, publications for digital social networks, filming / editing and publications with a smartphone.

The Communication Strategies & Press Relations Master's program is opened to all students with a BAC+3 (Baccalaureate - High School Diploma + 3 years of university studies), after the study of their application. Note that professionalisation contracts are only possible for students under 25 years old and for job seekers 26 years old and more. Candidates must commit to finding a professionalization contract in a company, a necessary condition for enrolling in the program. All admission is conditional on obtaining this contract.

• Holders of a Bachelor's degree in Information-Communication
• Holders of a Bachelor's degree in Arts, Letters, Languages, Human and Social Sciences, Political Science, Law, Economics and Management
• Holders of a Bachelor's degree in another discipline or foreign diplomas (subject to validation by the teaching staff and the Pedagogical Commission).

Direct access to M2 is possible in apprenticeship or professionalisation contract.