MA year 2 Information professions: Communication, Lobbying, Media
The MA year 2 courses in Information professions: Communication, Lobbying, Media is designed and delivered as part of an Sciences Po Aix-EJCAM partnership (Institute of Political Studies - School of Journalism and Communication of Aix Marseille). As required by the professional practice of business information, the training courses benefit both from a highly multidisciplinary university level education (Information and Communication Sciences, Political Science, Economics, Law, Sociology) and courses delivered in french by the best professionals in the sectors of journalism, communications communities and organisations, new media, business intelligence, etc.
The MA year 2 Information professions offers three separate tracks:
Public and political communication (PPC)
Consulting, influential communication and public relations (CIMPR)
Journalism career and international issues (JII)
Applicants are welcomed from:
- MA graduates year 1 from the School of Journalism and Communication of Aix Marseille (EJCAM)
- For external MA graduate students
MA year 2 Track Public and political communication (PPC)
The Public and political Communication track trains specialists in corporate communication, particularly among political representatives and senior executives. Classes are held in Aix-en-Provence from September to April, followed by an internship. The media training courses will be provided in Marseille (3 days on the premises of EJCAM).
The MA year 2 Track Consulting, influential communication and public relations (CIMPR)
Lobbying, consulting and strategy track is for those who wish to specialise in communications and public affairs primarily for large corporations and lobbies. Classes are held in Aix-en-Provence (the ESPE - Aix EJCAM antenna – and on the premises of Sciences Po Aix) from September to April, followed by an internship.
The MA year 2 Track Journalism career and international issues (JCII)
Journalism career and international issues track aims at deepening a broad general education. It prepares students to master the different professions of journalism in order to be able to support innovative editorial projects (Journalism, management of editorial projects, multi-media writing). Classes are held:
- From September to December in Aix-en-Provence. A first period of internship from January to March.
- From April to June in Aix-en-Provence and Marseille (radio & TV studios). A second period of internship from July to September.
Course outcomes
• Knowledge of communication and reception theories
• Sound knowledge of communication tools and technologies
• Knowledge of practices and the communication professionals environments, strategic consulting and media
• Project management skills
• Proficiency in written and oral communication in a professional context
Careers
• Project Manager (office of public and private executives)
• Directors of communication (political, institutional communication, crisis communication and online communication)
• Consultant and managers (strategy, communication, media relations)
• Editorial Directors, Multi-media editor (press, radio, TV, online), specialized journalists (political, institutional, international)
• Head of media and multimedia project
• Head of political communication
Semester 1
Students from different tracks all take a set of core courses in addition of specific courses in their chosen track
Teaching units 1 Core courses
- Law and ethics of information and communication
- Government and governance
- Media and societies
| Teaching Units 2 | Teaching Units 2 | Teaching Units 2 |
MA year 2 Track Public and political communication | MA year 2 Track Lobbying, consulting and strategy | MA year 2 Track Journalism career and international issues |
Courses provided by EJCAM | Courses provided by EJCAM | Courses provided by EJCAM |
| Sustainable development and communication | Sustainable development and communication | Digital strategies for the media |
| Communication, marketing and organisations | Communication, marketing and organisations | |
| Media Training | ||
| Courses provided by Sciences Po Aix | Courses provided by Sciences Po Aix | Courses provided by Sciences Po Aix |
| International comparison of journalistic cultures | European lobbying | Journalistic genres |
| Crisis communication | Crisis communication | International comparison of journalistics cultures |
| Lobbying techniques and public relations | Investigation |
Teaching units 3 Languages
- English
- Second language or English reinforced program
Teaching units 4 Methodologies for communication and strategy science
Methodologies for communication and strategy science
OR
Project management (intership) (Online writings for the Track Journalism career and international issues)
Semester 2
Students from different tracks all take a set of core courses in addition of specific courses in their chosen track
Teaching units 1 Core courses
- Reception and public theories
- Public and political communication
| Teaching units 2 | Teaching units 2 | Teaching unit 2 |
MA year 2 Track Public and political communication | MA year 2 Track Lobbying, consulting and strategy | MA year 2 Track Journalism career and international issues |
| Electoral sociology (electoral systems, political parties and political life) | Electoral sociology (electoral systems, political parties and political life) | Political journalism report |
| EU communication | Economic issues of information | |
| Professional skills | Professional skills | Professional skills |
| Political marketing and campaign management | Techniques and practices of negociation | Initiation to Radio |
| The elected representative and his colleagues | Intelligence and strategic information management | Initiation to TV |
| Community management and social networks | Influence strategy and public affairs | |
| Influence strategy and public affairs | ||
Teaching units 3 Languages
- English
- Second language or English reinforced program
NB: English Writing Workshop for Track Journalism Career
Teaching unit 4 Methodologies for communication and strategy science
Teaching unit 5 Research report or internship
Internship (12 weeks) with a professional report or research report
Admission requirements
Admission are opened to students who have completed an MA year 1 in Arts, Literature, Languages, Humanities and Social Sciences, Law, Economics, Political Science Management
Head of program Dr. Alexandre Joux
Enquiries:
Admin: Lucie Rivoire
Email: lucie.rivoire@univ-amu.fr
