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Masterclass Antonine University - Aix Marseille - University - CMA Média

amU will be hosting a joint Masterclass with Beirut's Antonine University, organised by EJCAM in partnership with CMA Média. Sixteen Lebanese students, as well as students from the Journalism and International Issues Masterclass (EJCAM/Sciences po), will take part in the Masterclass from April 23 to 25.

  • Day 1 - Wednesday, April 23, 2025

    Morning 
    Location: CMA CGM Tower (Métro M2; Tram 2; Bus 82)

    Itinerary by public transport from Cité Universitaire Lucien Cornil (168 Rue Saint-Pierre, 13005 Marseille) to CMA CGM (Boulevard Jacques SAADE, 4 Bd Euromediterranée Quai d'Arenc, 13002 Marseille)

    o 10:00 am - 10:30 am - Institutional welcome 
    o 10:30 am - 12:00 - Meeting-conference
    LEBANON: AI at L'Orient-Le Jour, including L'Orient Today, an English-language offering powered by AI by Ludovic Blecher and Iva Kovic

    12:00 - Lunch (free time)

    Afternoon 
    Venue: Grand Central, CMA Media headquarters 
    Itinerary by public transport from the CMA CGM Tower to Grand Central CMA Média (19 rue Henri Barbusse, 13001 Marseille)

    o 2 pm - 2:30 pm - Visit Grand Central 
    o 2:30 pm - 3:30 pm - Meeting with CMA Média editorial teams: La Provence, La Tribune, BFM Marseille, Accélérateur Zebox. 
    o 3:30 pm - Conferences 
    " La Provence, paywall intelligent ", by Jacques Rosselin and Abdelbari Bouzarkouna - Presentation of use cases, through the digital strategy and innovation of La Provence.
    5pm - End
     

  • Day 2 - Thursday, April 24, 2025

    Morning
    Location: Aix Marseille School of Journalism and Communication (EJCAM) - 21 rue Virgile Marron, 13005 Marseille
    Walking route from Cité Universitaire Lucien Cornil to EJCAM

    9:00 am - Welcome
    9:30 am - Conferences
    "Understanding AI, using it as a journalist", by Alexandre Joux
    Talk on how generative AI works, the nature of the data used to produce their results, particularly linguistic corpora.
    "Arabic, AI Gen and journalism", by Joseph Moukarzel - Talk based on Arabic language tools on the emerging relationship between journalism and AI.
    11:00 - Group discussion.

    12:30 - Lunch hosted by EJCAM

    Afternoon (dedicated to Antonine University students)

    Venue: EJCAM

    2pm - Workshop
    " Approaching notions of sociology and Information and Communication Sciences with AI - a comparative and reflexive approach in English / French / Arabic ". Application of the proposal discussed in the morning conference, with Alexandre Joux and Joseph Moukarzel.
    5pm - Closing

  • Day 3 - Friday, April 25, 2025

    Morning
    Location: EJCAM

    9:30am - Workshop
    "Treating international news with AI - a comparative and reflexive English / French / Arabic approach".
    5 topics related to international news treated by English pairs / French pairs / Arabic pairs. Final comparison of the students' productions and issues linked to the linguistic and cultural differences of the IA Gen tool when dealing with current affairs.
    12:30 - Lunch hosted by EJCAM

    Afternoon
    Venue: Grand Central, CMA Médias.
    Itinerary from EJCAM to CMA Médias

    2 p.m. - Restitution of student tandems' work
    4pm - Jury feedback and presentation of Masterclass Certificates.
    4:30 pm - Closing & cocktail

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