Masterclass Antonine University - Aix Marseille - University - CMA Média

Morning 
Location: CMA CGM Tower (Métro M2; Tram 2; Bus 82)

Itinerary by public transport from Cité Universitaire Lucien Cornil (168 Rue Saint-Pierre, 13005 Marseille) to CMA CGM (Boulevard Jacques SAADE, 4 Bd Euromediterranée Quai d'Arenc, 13002 Marseille)

o 10:00 am - 10:30 am - Institutional welcome 
o 10:30 am - 12:00 - Meeting-conference
LEBANON: AI at L'Orient-Le Jour, including L'Orient Today, an English-language offering powered by AI by Ludovic Blecher and Iva Kovic

12:00 - Lunch (free time)

Afternoon 
Venue: Grand Central, CMA Media headquarters 
Itinerary by public transport from the CMA CGM Tower to Grand Central CMA Média (19 rue Henri Barbusse, 13001 Marseille)

o 2 pm - 2:30 pm - Visit Grand Central 
o 2:30 pm - 3:30 pm - Meeting with CMA Média editorial teams: La Provence, La Tribune, BFM Marseille, Accélérateur Zebox. 
o 3:30 pm - Conferences 
" La Provence, paywall intelligent ", by Jacques Rosselin and Abdelbari Bouzarkouna - Presentation of use cases, through the digital strategy and innovation of La Provence.
5pm - End
 

Morning
Location: Aix Marseille School of Journalism and Communication (EJCAM) - 21 rue Virgile Marron, 13005 Marseille
Walking route from Cité Universitaire Lucien Cornil to EJCAM

9:00 am - Welcome
9:30 am - Conferences
"Understanding AI, using it as a journalist", by Alexandre Joux
Talk on how generative AI works, the nature of the data used to produce their results, particularly linguistic corpora.
"Arabic, AI Gen and journalism", by Joseph Moukarzel - Talk based on Arabic language tools on the emerging relationship between journalism and AI.
11:00 - Group discussion.

12:30 - Lunch hosted by EJCAM

Afternoon (dedicated to Antonine University students)

Venue: EJCAM

2pm - Workshop
" Approaching notions of sociology and Information and Communication Sciences with AI - a comparative and reflexive approach in English / French / Arabic ". Application of the proposal discussed in the morning conference, with Alexandre Joux and Joseph Moukarzel.
5pm - Closing

Morning
Location: EJCAM

9:30am - Workshop
"Treating international news with AI - a comparative and reflexive English / French / Arabic approach".
5 topics related to international news treated by English pairs / French pairs / Arabic pairs. Final comparison of the students' productions and issues linked to the linguistic and cultural differences of the IA Gen tool when dealing with current affairs.
12:30 - Lunch hosted by EJCAM

Afternoon
Venue: Grand Central, CMA Médias.
Itinerary from EJCAM to CMA Médias

2 p.m. - Restitution of student tandems' work
4pm - Jury feedback and presentation of Masterclass Certificates.
4:30 pm - Closing & cocktail