In a climate marked by mistrust and the rapid spread of misleading content, combating misinformation requires the development of new preventive measures. This is the goal of “Jeu(x), Fake et Match,” which uses sports and dialogue to help people develop healthy habits when it comes to information.
“Jeu(x), Fake et Match,” an initiative led by Sport et Citoyenneté, draws on real-life sports scenarios to illustrate the mechanisms of disinformation. This approach is based on a simple insight: where attention is already focused, learning can take place. Sports, which are ubiquitous in young people’s lives and on social media, provide a familiar setting for exploring the mechanisms of credibility, the specific characteristics of information, and the virality of content.
An awareness campaign aired on Eurosport this summer. Led by athletes, it aims to show that disinformation exists even in the world of sports, by highlighting its mechanisms, forms, and effects through messages accessible to the general public.
This initiative will culminate in a major event organized on September 30, 2026, in Marseille, as part of European Sports Week.
In the early afternoon, a sold-out “serious game” will bring together a group of young participants. Designed around scenarios inspired by major recent sporting events—notably the Paris 2024 Games—this educational session will use real-world examples to illustrate how information can be manipulated: distorted, taken out of context, or gradually misrepresented.
The day will continue in the late afternoon with a free institutional conference open to all. Aimed at stakeholders in sports and education as well as the general public, it will offer a shared perspective on the challenges of misinformation and the strategies to be employed to better raise awareness among young people and athletes.
The event on September 30 is organized by Sport et Citoyenneté, in partnership with several organizations, including Eurosport, the Bouches-du-Rhône Departmental Olympic and Sports Committee, the Lumières sur l’info association, the World Trade Center Marseille Provence, the Institut de l’Engagement, and the School of Journalism and Communication at Aix-Marseille University. This project is co-funded by the European Union.
