Data & Digital Information Devices option

The Data & Digital Information Devices option will be delivered in 2024, subject to approval by Aix-Marseille University.

This option aims to provide students with data literacy through essential theoretical concepts as well as skills in data analysis tools. Data literacy encompasses the critical thinking skills needed to interpret data and communicate its significance to others. In addition to the core courses common to all options, students in the Data & Digital Information Devices option will have specific courses about Big Data and digital methods through theoretical reflections on the datafication of contemporary societies, but also through situational exercises and applications in social network analysis, e-reputation management and digital marketing.

Objectives
Students will learn to put into practice the various stages of data analysis, from needs analysis, data collection and cleansing, through to analysis, interpretation and visualisation of results. In addition, students will learn to master content creation, digital communication and user-centered web design (UX & UI design).
The courses specific to this option are : Open-data, Content & data curation; Strategic intelligence; Website design; Social networks & Community Management; Digital methods I: introduction; Digital methods II: in-depth.

What you will learn in this option:

• Acquire skills in automatic data analysis
• Acquire mastery of data
• Become familiar with data analysis techniques
• Social network analysis
• Discover data-driven knowledge
• Faster decision-making thanks to data
• Master digital communication
• Master the creation and publication of digital content
• Community management
• E-reputation management
• Strategic intelligence
   

• Data Project Manager
• Digital project manager
• Web Project Manager
• Data Protection Officer
• Data Architect
• Watchdog
• Community Manager
• Digital Communications Officer
• Webdesigner
• Web Copywriter
• SEO/SEM (Search Engine Optimisation/Search Engine Marketing)
   

The Data & Digital Information Devices option is open to students with an Bachlor degree in Economics, Law, Human and Social Sciences, Statistics and Data Processing, in Mathematics and Computer Science applied to Social and Human Sciences, Information and Document Management in Organisations (IDMO), and Information Architecture and Digital Design (IU/UX). Admission to M2 is open to students with 4 years of higher education (Baccalaureate - High School Diploma + 4 years of university studies), on the basis of a portfolio. 
Comfortable working with different IT environments and systems is a basic prerequisite. General knowledge of data manipulation, such as intermediate or advanced use of spreadsheets, is highly desirable. Knowledge of digital data issues (open data, data curation, data literacy) and data processing software (Gephi, R, etc.) will be a plus.

Five-month internship possible in the first year of the Master's program, six-month internship possible in the second year, including 8 weeks of compulsory internship.

Dates for the 2024 application campaign will be announced at a later date.

Students wishing to apply for a Master 1 degree can do so via monmaster.gouv.fr.

Students wishing to apply for a Master 2 degree can do so via e-candidat.

Application form for continuing education: contact Myriam Attard (myriam.attard@univ-amu.fr)- 04 91 24 32 97.