Masters 1 & 2 Events Communication and Digital Media

This Master's degree program trains students in the design and implementation of external, internal and crisis communication strategies according to the organisations' various communication objectives and, in particular, the management of the brand's identity, image and reputation (especially digital). In this program, students will follow, on the one hand, fundamental courses common to all the programs in the Master's program (the courses are delivered in french), which mobilise fundamental skills in Information and Communication Sciences, complemented by fundamentals in law, economics and management. On the other hand, through specialised courses and tutorials, two options are proposed, with the following objectives:

Option A: Event Communication aims to:

• Understand the global communication strategy of a company and more particularly all forms of event communication.
• Specialise in web communication, press relations and public relations.

Option B: Digital Media aims to:

• Understand the global communication strategy of a company (media, non-media and digital) and, in particular, the digital levers.
• Specialise in digital media by approaching social media marketing, community management, creation and management of digital brand content, online advertising, and web marketing.

The training courses include lectures and theory, as well as practical work. It is aimed at students with an appetency for corporate communication and who wish to specialise in digital communication.

This program prepares students for generalist professions in external communication (communication manager) and for specialised careers in the field of digital communication and media (web communication manager, social network administrator, community manager, online content designer and writer, content manager, digital brand manager, etc.).

To find out more about the targeted professions:

• Pôle Emploi job card E1101 - Multimedia website animation
• Pôle Emploi job card E1103 - Communication

This Information Communication Master's program is open to all students with a BAC+3 (Baccalaureate - High School Diploma + 3 years of university studies), after the study of their application file. Direct entry into the 2nd year of the Master's program is possible for students with a BAC+4, upon review of their application.

• Holders of a Bachlor's degree in Information-Communication
• Holders of a Bachelor's degree in Arts, Letters, Languages, Human and Social Sciences, Political Science, Law, Economics and Management
• Holders of a Bachelor's degree in another discipline or foreign diplomas (subject to validation by the teaching staff and the Pedagogical Commission).

School-company tutored professional project during the training. Five months internship possible in the first year of the Master's program, six months internship possible in the second year, including 8 weeks of mandatory internship.

Applications are closed for the start of the September 2023 school year. The dates for the 2024 application campaign will be specified later.

Students wishing to apply for a Master 1 will be able to do so via monmaster.gouv.fr.

Students wishing to apply for a Master 2 degree can do so via e-candidat.

Application form for continuing education: contact Myriam Attard (myriam.attard@univ-amu.fr) - 04 91 24 32 97.