Brand Communication Option

The Brand Communication option will be delivered in 2024, subject to approval by Aix-Marseille University.

The Brand Communication option trains students in the design and implementation of brand communication strategies, in particular based on digital levers and media.
Combining theoretical lectures and operational tutorials, the program will (1) develop students' knowledge of digital communication, while enabling them to reflect on the issues and challenges of this constantly evolving field, and (2) broaden their skills to enable them to evolve autonomously in their professional environment (with advertisers, agencies, companies) and adapt to developments in digital communication (Artificial Intelligence, Metavers, etc.).
In this option, students will follow fundamental courses common to all Masters' degrees options, drawing on fundamental skills in Information and Communication Sciences, complemented by fundamentals in law, economics and management. 
Secondly, through specialised courses and tutorials, students will acquire knowledge and skills enabling them to:

• understand global corporate communications strategy: offline media, non-media and, in particular, digital levers.
• specialise in brand communication based on digital levers, covering social media strategy, community management, influencer communication and marketing, digital advertising, brand content creation and management (video, audio/podcast, editorial, digital...), digital marketing strategy.
   

The course is designed for students with a general interest in corporate communications, and who wish to specialise in brand communications, particularly the digital dimension.

This Master degree prepares students :

• specialised positions in communications and digital media: web communications manager, social network administrator, community manager, social media manager, online content designer/writer, content manager, digital brand manager, traffic manager...
• but also for general communications positions in companies, advertisers (communications manager) or in communications or marketing agencies. 
   

The Brand Communication option is open to all students with a BAC+3 (Baccalaureate - High School Diploma + 3 years of university studies) after examination of their application. 

• Holders of a Bachelor's degree in Information-Communication
• Holders of a Bachelor's degree in Arts, Letters, Languages, Human and Social Sciences, Political Science, Law, Economics and Management
• Holders of a Bachelor's degree in another discipline or foreign diplomas (subject to validation by the teaching team and the Pedagogical Committee).

Direct entry into the 2nd year of the Master's program is possible for holders of a BAC+4 (Baccalaureate - High School Diploma + 4 years of university studies), on the basis of an application file.

Five-month internship possible in the first year of the Master's program, six-month internship possible in the second year, including 8 weeks of compulsory internship.

Students wishing to apply for a Master 1 degree can do so via monmaster.gouv.fr.

Students wishing to apply for a Master 2 degree can do so via e-candidat.

Application form for continuing education: contact Magda BOUZIGUES (magda.bouzigues@univ-amu.fr) - 04 91 24 30 32.