Ecological Transitions Option

This Master's degree course in information and communication sciences is fully in line with contemporary issues in organisational communication, crossing them with the major challenges of ecological and digital transitions. It responds to the growing needs of organizations - public, private, associative or institutional, of all sizes and in all sectors - faced with the need to integrate complex, innovative and responsible environmental and societal approaches into their activities and modes of governance.

The Master's program aims to train professionals capable of designing, managing and evaluating communication strategies that integrate the environmental, social and economic dimensions of the ecological transition. It is based on a dual skill set: a solid command of the theoretical, operational and scientific dimensions of organizational communications, combined with a specialisation in environmental and responsible communications, involving the appropriation of innovative logics, practices and tools that foster the commitment of stakeholders and respect for the environment.

In addition to the core courses common to the Master's program, the Communication for Organisations and Ecological Transitions course enables students to:

• understand the diversity of organisational forms and professional cultures, as well as communication strategies adapted to eco-responsible approaches involving multiple stakeholders (decision-makers, employees, consumers, users, partners, citizens) ;
• link the three pillars of ecological transitions - economic, societal and environmental - in the design, management, media coverage and evaluation of innovative, collaborative communication projects;
• develop mastery of digital communication practices, by selecting tools and devices adapted to the objectives of governance, participation and change management.

Thanks to an interdisciplinary approach combining information and communication sciences, social sciences, environmental issues and professional practices, this course trains communicators capable of supporting organizational transformations, contributing to public debate on transitions, and acting ethically and strategically in complex and evolving contexts.

The Master's degree in Organisational Communication and Ecological Transitions trains professionals to design, implement and evaluate responsible communication strategies, integrating the environmental, social and digital challenges facing organisations.

At the end of the program, graduates have mastered :

• the analysis of organisational forms and cultures and stakeholders ;
• design eco-responsible communication projects, integrating economic, societal and environmental dimensions;
• digital communication and the choice of tools and devices adapted to the objectives of governance, public engagement and change management;
• evaluation of communication initiatives and their impact in contexts of transition.

This course is aimed at students with backgrounds in information and communication sciences, human and social sciences, management or related fields, wishing to move into the field of organisational communication, with a keen awareness of ecological, societal and ethical issues.

Career opportunities include: responsible communications manager, communications and ecological transition consultant, CSR project manager, internal or external communications manager, digital communications manager, within companies, public institutions, associations, NGOs or local authorities. Thanks to its multi-disciplinary, theoretical and practical approach, the Master's program enables graduates to adapt to the rapidly evolving communications and sustainable development sectors.

The Ecological Transitions Option is open to all students with a BAC+3, after examination of their application. Direct entry into the 2nd year of the Master's program is possible for holders of a BAC+4, on the basis of an application file.
- Holders of a Bachelor's degree in Information-Communication
- Holders of a Bachelor's degree in Arts, Literature, Languages, Human and Social Sciences, Political Science, Law, Economics and Management
- Holders of a Bachelor's degree in another discipline or foreign diplomas (subject to validation by the teaching staff and the Pedagogical Commission).

An 8-week internship is compulsory in M2. This must be done in the second semester (from mid-January). You can do one or more internships and exceed the minimum duration of 8 weeks.

Students wishing to apply for a Master 1 degree can do so via monmaster.gouv.fr.

Students wishing to apply for a Master 2 degree can do so via e-candidat.

Application form for continuing education: contact Magda BOUZIGUES (magda.bouzigues@univ-amu.fr) - 04 91 24 30 32.